You did it on purpose. Brick by brick, sixteen-hour day by sixteen-hour day, until you hit seven figures. Now every decision runs through your head, and somehow, every time the company grows, you take home less.
I fix that. Not with a prettier website. With the revenue systems underneath. The ones that catch the calls, chase the estimates, and collect the checks while you're on a job, in a consult, or up a canyon.
Not a design agency. The “creative” is how I solve problems, not what I sell.
Real inspection, not a sales call. I respond immediately. Written diagnosis whether you hire me or not.
The whole argument in one video. If you'd rather watch than scroll, start here.
On paper, you're successful.
In reality, you're the engine.
Every schedule change runs through your skull.
Every follow-up. Every decision.
Step away for a week and you genuinely don't know what happens.
That's not a business.
That's a job that owns you.
You're the best technician in your company.
That's the problem.
You can't outwork a broken system.
And success shouldn't cost you your health, your family, or your kid's birthday.
You don't want out of your business. You want a dial.
You aren't losing money on the work. You're excellent at the work. You're bleeding cash and trust in the handoffs:
The call that went to voicemail while you were under a sink or mid-appointment. The estimate you meant to send Thursday. The lead who filled out your form and heard nothing. They're already calling your competitor.
One dropped deal because you couldn't pick up the phone. Eight times what it costs to fix the system that dropped it.
You can't scale chaos.
You've probably tried some of these. You're not dumb for trying them. They just don't hold, and here's why.
A digital business card that doesn't convert is a vanity project. The right question was never “what should my website look like.” It's “what should my website do.”
Handing a chaotic business to a manager just moves the chaos from one skull into two.
Software on top of a broken process is just faster chaos.
A great upstairs. The downstairs is still on fire.
More leads, pumped into a funnel that's already dropping them on the floor. Now with more pressure behind the leak.
None of these are stupid. They're patches. And patches fail at the seams, same as everything else.
I engineer the commercial architecture of your business. The system of systems that turns strangers into leads, leads into signed deals, and signed deals into checks that clear. Built around how your business actually runs, not how software says it should.
A website with one job: convert. Automated follow-up in under five minutes, every time, even when you're forty feet up.
A CRM pipeline that moves deals from quote to crew without you pushing every one. Nothing waits on your memory.
Invoicing and follow-up that gets you paid on time. You shouldn't have to chase a check after you did the work.
Love estimates? Keep them. Want to walk every job? Walk them. Want Tuesday in the mountains? Take it. The rest hums in the background. Automation does the boring work so the humans can do the human work.
If you can wake up and choose whether to work or head into the mountains, you're already wealthier than most people. That's the point of the machine.
The highest-ROI move in a service business is plugging the leaks in the pipeline you already have. Before you spend another dime on ads.
Map your own architecture →Free tool. Build a systems roadmap for your business in about ten minutes.
The science of this is real: response times, conversion rates, pipeline math. I take it seriously and I'll show you the numbers.
But systems built by clinical people get ignored by the real humans who have to use them. The “creative” in NUUN Creative is the approach: I design systems around your office manager, your lead tech, your front desk. And you.
Two more things, since we're being straight:
I hate complexity. If a fix sounds complicated, someone is either hiding the ball or trying to look smart. Everything I build, you'll understand.
I run a business in Salt Lake City, same as you, and I built it around the same dial I'm selling you. Founder to founder: I'd rather help you first and earn the work than pitch you.
“Everything is smooth sailing because he set it up right the first time. I have recommended many friends to NUUN and will continue to support them.”
Logan Brown · Google review
“He takes the time to understand your business, breaks everything down into clear, manageable steps, and creates systems that feel organized instead of overwhelming. If you're looking for someone who knows CRMs inside and out and truly cares about helping your business succeed, I can't recommend Alec enough!”
Marissa Astill · Google review
“He listened to the problem I was having and then hopped on a call with me to discuss concrete actionable steps to fix the problem. I'm happy to report that his advice worked! I've been getting more engagement and people becoming paid clients!”
Taylor Powelson · Google review
This is not a discovery call. Nobody needs another discovery call. It's an inspection. I walk your business the way you'd walk a job site, and I put what I find in writing. Take the diagnosis and fix it yourself, or have me help. Either way you know where you're bleeding.
Slammed? Good, that's the symptom. This is one call, and I do the homework.
Burned by an agency before? The diagnosis is yours in writing, either way. No hostage-taking.
Front of the house — the customer journey
Back of the house — the engine underneath
Two minutes. Straight onto my calendar.
We walk the seven components together. I ask blunt questions, you give blunt answers.
A diagnosis of where you're leaking and what fixing it is worth. Yours to keep either way.
I respond immediately. Not a form that goes to a black hole. You'll hear from me the same day, usually within the hour.
The inspection is free. If you want help fixing what it finds, plans are public at pricing.nuun.dev. All of them cost less than the deal you dropped last quarter.
Real inspection, not a sales call. Written diagnosis whether you hire me or not.