Revenue systems for owner-led service businesses · Salt Lake City

You didn't build a business. You built a trap.

You did it on purpose. Brick by brick, sixteen-hour day by sixteen-hour day, until you hit seven figures. Now every decision runs through your head, and somehow, every time the company grows, you take home less.

I fix that. Not with a prettier website. With the revenue systems underneath. The ones that catch the calls, chase the estimates, and collect the checks while you're on a job, in a consult, or up a canyon.

Book your free Revenue Leak Inspection

Real inspection, not a sales call. Written diagnosis whether you hire me or not.

The whole argument in one video. If you'd rather watch than scroll, start here.

The trap

It's 10:47 PM on a Tuesday. Your spouse is reconciling the bank statement against jobs you can barely remember bidding.

On paper, you're successful. In reality, you're the engine. Every schedule change runs through your skull. Every follow-up. Every decision.

Step away for a week and you genuinely don't know what happens. That's not a business. That's a job that owns you.

You're the best technician in your company. That's the problem. You can't outwork a broken system. And success shouldn't cost you your health, your family, or your kid's birthday.

The foreman's texting me at 6 AM about materials before I've had coffee.
I lost a $45k job because I was on a roof and couldn't answer the phone.
I'm still chasing a check for work we finished in March.
I find out if a job made money six weeks after it wrapped.

You don't want out of your business. You want a dial.

The real problem

Businesses don't fail at things. They fail at the seams between things.

You aren't losing money on the work. You're excellent at the work. You're bleeding cash and trust in the handoffs.

The call that went to voicemail while you were under a sink or mid-appointment. The estimate you meant to send Thursday. The lead who filled out your form and heard nothing. They're already calling your competitor.

D-01
Respond to a lead in 5 minutes instead of 30 and you're 100x more likely to reach them. (MIT lead response study)
D-02
Every extra form field cuts conversions ~5%. It compounds. (HubSpot, 40,000+ forms)

One dropped deal

$45K

One dropped deal because you couldn't pick up the phone. Eight times what it costs to fix the system that dropped it.

You can't scale chaos.

Why what you tried didn't work

You can't patch your way out.

You've probably tried some of these. You're not dumb for trying them. They just don't hold, and here's why.

The $5,000 brochure website

A digital business card that doesn't convert is a vanity project. The right question was never "what should my website look like." It's "what should my website do."

Hiring a GM

Handing a chaotic business to a manager just moves the chaos from one skull into two.

Bolting on software

Software on top of a broken process is just faster chaos.

EOS

A great upstairs. The downstairs is still on fire.

The marketing agency

More leads, pumped into a funnel that's already dropping them on the floor. Now with more pressure behind the leak.

None of these are stupid. They're patches. And patches fail at the seams, same as everything else.

The fix

You architect your way out.

I engineer the commercial architecture of your business. The system of systems that turns strangers into leads, leads into signed deals, and signed deals into checks that clear. Built around how your business actually runs, not how software says it should.

Catch every lead

A website with one job: convert. Automated follow-up in under five minutes, every time, even when you're forty feet up.

Drop zero handoffs

A CRM pipeline that moves deals from quote to crew without you pushing every one. Nothing waits on your memory.

Collect without chasing

Invoicing and follow-up that gets you paid on time. You shouldn't have to chase a check after you did the work.

The goal isn't a beach. It's a choice.

Love estimates? Keep them. Want to walk every job? Walk them. Want Tuesday in the mountains? Take it. The rest hums in the background. Automation does the boring work so the humans can do the human work.

If you can wake up and choose whether to work or head into the mountains, you're already wealthier than most people. That's the point of the machine.

The highest-ROI move in a service business is plugging the leaks in the pipeline you already have. Before you spend another dime on ads.

Map your own architecture →

Free tool. Build a systems roadmap for your business in about ten minutes.

Work

Nobody believes you on the internet. Here's proof anyway.

Shields Build & Renovate · Contractor

Off Wix, onto a fast site built to bring in leads.

A filterable 270-photo gallery, with 369 near-duplicate photos cleared out.

“Since you upgraded my website, I've noticed a huge uptick in leads and general contact.”Robert Shields, Owner

Su Casa Handyman · Home services

An audit, then a 30-day roadmap, then the build.

A new site with live Google reviews, lead tracking and a form that feeds the CRM.

“I'm going to appointments with a lot better quality leads. It's made the whole process leading up to an appointment much easier and more streamlined.”Travis Gibson, Owner

Snake River Rock · Basalt quarry

A family quarry, selling direct.

Mobile performance from 81 to 100, and a quote form that lands straight in the owner's inbox.

Summit Escapes guest re-engagement pipeline, guest names and amounts blurred

Summit Escapes · Vacation rentals

Past guests, brought back on purpose.

A three-touch re-engagement campaign to 237 past guests, sorted into clean audiences, plus a year-ahead email and text calendar. Five replied. Four booked again.

“Everything is smooth sailing because he set it up right the first time. I have recommended many friends to NUUN and will continue to support them.”

Logan Brown · Google review

“He takes the time to understand your business, breaks everything down into clear, manageable steps, and creates systems that feel organized instead of overwhelming. If you're looking for someone who knows CRMs inside and out and truly cares about helping your business succeed, I can't recommend Alec enough!”

Marissa Astill · Google review

“He listened to the problem I was having and then hopped on a call with me to discuss concrete actionable steps to fix the problem. I'm happy to report that his advice worked! I've been getting more engagement and people becoming paid clients!”

Taylor Powelson · Google review

Trusted by

Shields Build & Renovate
Su Casa Handyman
Summit Escapes
Snake River Rock
West Desert Wheeler
Maxi's Deli
Burn Up

★★★★★ 5.0 on Google · read the reviews →

The free Revenue Leak Inspection

I inspect the seven places your business leaks money. You get the diagnosis in writing. Free.

This is not a discovery call. Nobody needs another discovery call. It's an inspection. I walk your business the way you'd walk a job site, and I put what I find in writing. Take the diagnosis and fix it yourself, or have me help. Either way you know where you're bleeding.

Slammed? Good, that's the symptom. This is one call, and I do the homework.

Burned by an agency before? The diagnosis is yours in writing, either way. No hostage-taking.

Front of the house – the customer journey

C-01
Build a relationship. How prospects experience you from first hearing your name to hiring you. Awareness, follow-up, staying top of mind so they call you first.
C-02
Seamless transition. The handoff from "yes" to work starting. Nothing drops, nobody chases you.
C-03
Deliver beyond expectations. Proactive updates and communication, so customers aren't calling to ask what's going on.

Back of the house – the engine underneath

C-04
Get paid. Collections and cash. Paid on time, no chasing checks.
C-05
Financial clarity. Job-level margin and cash flow you can see. No more running on gut.
C-06
The people system. The team and the day-to-day running without you in every conversation.
C-07
The owner's view. The dial. Your ability to step back while the business runs.

01
Pick a time
Two minutes. Straight onto my calendar.
02
I inspect
We walk the seven components together. I ask blunt questions, you give blunt answers.
03
You get it in writing
A diagnosis of where you're leaking and what fixing it is worth. Yours to keep either way.

I respond immediately. Not a form that goes to a black hole. You'll hear from me the same day, usually within the hour.

The inspection is free. If you want help fixing what it finds, plans are public at pricing.nuun.dev. All of them cost less than the deal you dropped last quarter.

Find out where you're bleeding.