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Case study · NUUN · Operating system

I run NUUN on what I’d build for you.

Client
NUUN Creative (me)
Built
2026
Stack
Claude, GoHighLevel, Supabase, Cloudflare
Work
AI analysis, dashboards, client portal, handovers
Mission Control dashboard on a phone, names blurred
Mission Control · names blurred
161

Recorded calls analysed by an AI pipeline.

1,248

Problems pulled out and sorted into 53 themes.

172

Dead contacts cleared from a CRM of 707.

$0

Added hosting or AI cost for the daily dashboard.

01 · The situation

One person, too many places to check.

NUUN is me. Client conversations happen over text, email, my CRM and recorded calls. The question I kept asking was simple: who's waiting on me?

I didn't need more software. I needed the tools I already had to talk to each other. That's the same problem I solve for clients.

02 · Mission Control

One screen that answers: who's waiting on me?

A private dashboard on my phone. It reads my calendar, email, CRM and text messages, and shows who's waiting on a reply, sorted by how long they've waited. It drafts the reply for me to send.

It runs inside tools I already pay for, so there's no hosting and no extra AI bill. Message text is only pulled for client threads. Everything else stays on my laptop.

Mission Control's Waiting on you list, names and messages blurred
Waiting on you · sorted by how long · names blurred

03 · Listening at scale

161 calls, read by AI, checked by me.

I pulled two years of recorded calls and ran them through an AI pipeline. It extracted 1,248 specific problems people described and clustered them into 53 themes.

The top theme – tools that don't talk to each other – now leads my homepage. The same data rewrote how I write and talk to clients. Every quote I took from it was checked against the raw transcripts first.

04 · The rest of the system

A client board, clean data and real handovers.

A project board with a private portal for each client, so they can see where their work stands without asking.

Work Board client preview for Shields Build & Renovate, 9 of 9 tasks complete
What a client sees · internal work never appears here

A cleaned-up CRM: 707 contacts sorted by type, 172 dead records removed, 25 stale tags retired.

And a handover page for each launch: what was built, what it costs, what comes next.

Why it matters

I use AI every day. So I know where it saves time and where it doesn’t. You get that judgment, not a demo.

See how the roadmap works →

More work

Tell me what's stuck.

Book a free intro call

Thirty minutes. Same-day reply. If I'm not the right fit, I'll say so.